Search Engine Optimization or SEO and Internet marketing are completely opposite to each other. However, these platforms cooperate to make a huge benefit of developing an online business. Sometimes people tend to mix these two words, but they serve a different purpose individually. Let’s differentiate these two platforms to make a deeper understanding of the importance of correlating these two with each other.
Search Engine Optimization
Its main objective is to make your company’s brand into the front page of every internet website and more preferably in the link of every search engines. Page ranking depends on the SEO, so the company should focus on articles with comparative contents and dense keyword. Another factor is the social signal, an important factor that places the customer in control of the page ranking. Whenever the user clicks on the specific article or reviews, it already has some effect on page ranking. The ancient method of back-linking still works in building a network getting back from the beginning of the company’s original website. Another important factor to mention is that frequent blogging with essential content also affects the page ranking; it builds an online presence for the interested person.
SEO can be considered as the technical aspect filled with links, page content and keywords, while the other half focused more on the human aspect of the platform. These marketing mainly responsible for most company’s success since its primary objective is interaction with people thru article marketing, social media, and video marketing. As of now, being in a social media greatly impact the company’s success compare before. The company’s product reaches people in a matter of seconds thru social media websites such as Facebook and Google.
So for you to succeed in an online marketing campaign, your business should divide focus on these two platforms, it is like that the other cannot perform well without the other half.